Back to jobs

Search Marketing Manager

Job title: Search Marketing Manager
Location: Sydney
Industry: Contact Centre
Reference: 344286
Contact name: Mary Sparrow

Job description

Tenacity CX specialises in Contact Centre and Customer Experience Recruitment; as such we are looking for a talented and professional Search Marketing Manager to join one of Australia’s leading online training organisations.
Reporting to the Head of Acquisition & Data, the Search Marketing Manager will manage the strategic direction of paid search to enhance business growth.

Key Responsibilities:

  • Manage the strategic direction of paid search to achieve business outcomes and increase growth
  • Utilise audience data, monitor and report performance, maintain and build new technology partner relationships
  • Approach all business decisions with a data-centric mindset using insights and analytics
  • Use site analytics platforms GA360 and Salesforce to develop insights around behaviour, path to conversion, ROM
  • Build strong and collaborative internal and external 3rd party relationships to optimise performance
  • Understand existing audience data and develop segmentation of prospects
  • Manage and lead budget delivery, provide budget recommendations and post campaign budget analysis
Our ideal candidate has the following:
  • Bachelor’s degree in Marketing, Business (or equivalent)
  • 6+ years experience in Online Marketing and Search Marketing
  • Proven experience managing annual marketing budgets of $10million 
  • Knowledge of SEM optimisation, Google Analytics 360, Search Ads 360, Kenshoo, Marin
  • Proven track record delivering against performance KPIs such as CPL, CPA, ROAS
  • Experience analysing and reporting campaign metrics in Microsoft Excel
  • Ability to adapt quickly to new requirements and manage multiple priorities
  • Experience working within Education is highly desirable
  • Excellent written and verbal communication  
What we offer in return?  
  • Based in their Sydney Head Office
  • Be part of a collaborative, supportive and growing Marketing team
  • Continuous professional development and training
  • Attractive remuneration package
Expired job
Expired job

Share this job

Share this job